It’s Been a Roasting Summer!
15/08/07

Sales of roasting joints have soared in the wet summer.

For while there may not be many suntans going round, there has been a whole lot of heat in the nation’s ovens as roast meals have taken over from the sun as the best way of getting warm this summer.

Figures published by the English Beef and Lamb Executive (EBLEX) show the volume of lamb sold in England during the 12 weeks to Jul 15 soared by 18.2 per cent compared to last year with leg roasting joints rising by more than 28 per cent and shoulder joints by 33 per cent.

And there was nearly 10 per cent more beef sold to English consumers in the same period with, once again, prime roasting joints proving the most popular with a sales rise of 25 per cent.

In all, customers spent 15 per cent more on lamb (£119.5 million in total) and 14 per cent more on beef (£280.8 million in total) than the year before.

Head of Marketing for EBLEX, Andrew Garvey, said: “When it’s cold outside what better way of staying warm inside than with a traditional roast meal?

“The public may not have too much confidence in the English weather, but they know exactly where to turn when they need something warming to cheer them up.

UK Beef Exports Hit £122 Million
Beef Supply Shock On the Way - NBA
Doncombe Blondes are 'Most Improved' Herd