S4C's Coverage of the Royal Welsh Agricultural Show
11/07/07

With plans to broadcast over 100 hours of the Royal Welsh Agricultural Show this year, S4C will extend its coverage with live, uninterrupted broadcasts from the Show’s second ring, featuring the cattle classes and activities organised by Wales YFC.

© www.rwas.co.uk

The main ring will also have continuous coverage which will run in parallel with packed all-day programming from the Show, Monday to Thursday on S4C digidol from 10.00am.  On satellite and Freeview, the red button option will enable digital viewers to switch freely between these services.

S4C’s live digital coverage can be accessed world-wide on the S4C website and highlights can be viewed via broadband for up to a month after the Show in the UK . The website will also provide access to S4C’s broadcast schedule, full results service and greetings from the Show.  

S4C’s  Y Sioe/07 highlights programmes will air  at 8.25pm  every night and in the week following the Show, there will two hour-long programmes looking back at the event. The comprehensive daily farming bulletin, Bwletin Ffermio will again air on  S4C digidol at 12.20pm each day of the Show.

Nia Roberts will be the main anchor for S4C’s daytime coverage, with Dai Jones, Llanilar hosting the evening highlights packages along with Cwpwrdd Dillad presenter Nia Parry and 04 Wal’s Aled Samuel.

Nia’s reporting team during the day will be Dai Jones, Daloni Metcalf, Morgan Jones and Mari Grug.  The four will be out and about on the showground bringing the latest excitement to the screen.

Meirion Davies, S4C’s Head of Content said, “S4C’s extensive coverage of this year’s Royal Welsh Show underlines the Channel’s commitment to rural programming and to the Show itself .

“We’ll have the most informed commentators providing an expert view of the Show for keen-eyed followers of the competitions, while there’ll be plenty of entertainment for those who simply want to enjoy the fun and excitement of this great event.”

S4C’s coverage is provided by a broadcasting partnership between the Boomerang Group and ITV1 Wales.

Y  Sioe
Monday – Thursday, 23-26 July
Live coverage from 10.00am on S4C digidol and on S4C from 2.30pm
Highlights programme at 8.25pm on S4C with English subtitles available.
Uninterrupted coverage from the main ring and the second ring via the red button service for satellite viewers. Freeview viewers will be able to view this coverage on S4C2 (available on button 86) and Virgin viewers on S4C (available on button 195).
Webcasting on s4c.co.uk/sioe

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