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Genetic
fingerprints enhancing beef production 10/01/06 Leading animal health specialist Merial is hosting an evening to present new technologies that will significantly improve on-farm beef cattle management and selection.
Guest speakers will discuss how the eating quality of beef and efficiency of production can be enhanced, using the latest gene-marking technologies. IGENITY, a new service from Merial, allows producers to take 'genetic fingerprints' of their animals to assess their breeding and production worth, bringing cattle breeding into the 21st century. Harrison & Hetherington's pedigree sales and marketing manager, Heather Pritchard, is keen to get as many farmers along to the event as possible. "Gene-marking will play a major role in the future of meat marketing. "This event aims to increase farmers' awareness of the benefits of gene-marking, and its practical applications on farm. * Merial is a world-leading, innovation-driven animal health company, providing a comprehensive range of products to enhance the health, well-being and performance of a wide range of animals. Merial employs approximately 5,000 people and operates in more than 150 countries worldwide. Its 2004 sales were in excess of $1.8 billion. Merial Limited is a joint venture between Merck & Co., Inc. and sanofi-aventis. For more information, please see www.merial.com
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