James Withers

NFU Scotland has announced the appointment of James Withers to the new role of Deputy Chief Executive.

James joined NFUS in 1999 as part of its communication team, initially as Parliamentary Adviser. He was appointed Communications Manager in 2002, then Strategy and Communications Director in 2004. As Deputy Chief Executive, he will maintain responsibility for the Union's communications activity and play a wider role in representing the organisation and developing the NFUS business plan for the next four years.

Speaking on the appointment, Chief Executive Andy Robertson said:

“James's appointment as Deputy Chief Executive not only reflects his outstanding work for NFUS to date, but both my own and the Board's confidence in him representing the Union at the highest level in all aspects of its work.

“Communication, both internally within the organisation and externally, will continue to be at the core of the organisation's business plan for the next four years. James's experience in that field makes him ideally qualified to play a central role in developing that. In addition, James’ wider skills will be invaluable as we build on our traditional political lobbying role and bring our influence to bear on the rest of the supply chain, to ensure a sustainable future for Scottish agriculture.”

James Withers said:

“I am excited by the new role because I genuinely feel that the industry is facing huge opportunities. A strong NFUS can play a pivotal role in ensuring those opportunities are grasped.

“Our business plan for the next four years will set out how we will protect and promote the interest of every sector of the industry. Individual farm businesses need to meet the high expectations that modern consumers have of them. And NFUS has a responsibility to help them do so and, crucially, ensure they get a sustainable income in return. That way we secure the benefits delivered by farming activity, not just to the industry, but to the wider countryside, rural communities and consumers.

“CAP reform has been a catalyst for hard-thinking up and down the country and just as farms adapt to a changing environment so too must NFUS. That means building on our strengths, such as influence in the political process, and striving to improve in other areas, in particular our one-to-one communication with members and in making their voice heard in the supply chain.”

Further Success For Orkney 'Farming For The Future' Project
Intense Industry Lobby As Tallow Deadline Approaches
Renewable Fuel Boost for Farming and Environment