Beefy and Lamby Back on the Screen
10/09/07

THOSE animated cricketing heroes Beefy and Lamby will be back on our TV screens hundreds of times during September in a new three-week campaign by the English Beef and Lamb Executive (EBLEX).

The 20 second ads will appear on both national and regional TV across the country and feature Beefy rubbing a red onion as if it were a cricket ball, upsetting Lamby's plan to use it in with his Quality Standard lamb dish.

Jane Ritchie-Smith, EBLEX Brand Manager said: " With more than 300 television ratings, I should think that just about everyone who ever watches TV will get the chance to see it between now and the end of September on several occasions.

"We have slots during some very popular programmes including Coronation Street, the X Factor, Parkinson, Emmerdale, Jamie Oliver at Home and Deal or No Deal."

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