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             03/07/07           
              Natural England launched its 'Future of Farming Awards' scheme
                at the Royal Show on 2 July. The new scheme will celebrate environmental
              excellence and innovation in farming. 
              
              
            It will recognise those farmers who have made the greatest contribution
              to both conserving England's special wildlife and landscapes whilst
            helping people have greater access to our natural environment. 
		    The Future of Farming Awards scheme was launched by Dr Helen Phillips,
		      Natural England's Chief Executive. Speaking at the Royal Show, Dr Phillips
		      said: "I'm delighted to announce the launch of the Natural England
		      'Future of Farming' Awards, celebrating excellence and innovation in
		      English farming. 
		    "The aim of the Awards is to recognise the achievements of farmers
		      who have set a new standard for environmentally friendly farming, and
		      provided inspiration to others. In essence, the Awards will highlight
		      the 'new' contract between society and farmers, in which farmers supply
		      public goods and services to the public." 
		    A winner and runner up will be chosen in August from each of England's
		      nine regions by a regional judging panel made up of regional Natural
		      England specialists and representatives from the farming industry. A
		      national panel will select the overall winner, and runner up, to be announced
		      at a special event this autumn. 
		    The criteria used for judging this year's award will reflect Natural
		      England's integrated approach to management of the natural environment.
		      Entrants will need to demonstrate: 
		    
		      - First-rate land management practices that boost biodiversity, public
		        access opportunities and landscape conservation.
 
	          - A good understanding
	            of the economic, social and environmental opportunities that
	            biodiversity, public access and landscape conservation brings.
 
		      - Pioneering
		        management of the natural environment in one of access, biodiversity
		        or landscape that sets a new standard for the future.
 
	           
		     
		    In future years Natural England will expand the Awards introducing
	          more categories to recognise other areas of environmental excellence. 
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