02/07/07 
            AN innovative new computer programme which aims to help beef farmers
              improve their cattle selection skills was launched this week by
            the English Beef and Lamb Executive (EBLEX). 
            
            
            
            
            The programme, launched at the Royal Show, is believed to be the
              first of its kind in the world.  
               
              Using ‘dissolving’ techniques, it allows producers
              to see a computer-generated beef animal change conformation and
              fat class from every angle. The programme also takes producers
              through different carcase cuts, yield data and a number of other
              topics related to cattle selection. 
               
              Entitled “Virtual Selection Tour – Beef”, it
              will be used by the EBLEX Beef Better Returns Programme (BRP) team
              at meetings and presentations as an aid to explaining the needs
              and preferences of specific end markets. 
               
              Launching the programme Netta de la Cour, EBLEX Beef BRP Project
              Manager said: “For various reasons, it’s not always
              possible to have live cattle at every Beef BRP event and this program
              means the team can take our cattle selection message to more farmer
              meetings, conferences and other indoor events.” 
               
              The programme has been tested at a number of Beef BRP events in
              the past two months, and feedback has been very positive. 
               
              Steve Powdrill, EBLEX North East Regional Manager, said: “While
              it can never replace using live cattle, this computer program has
              proven a great talking point among the farmers who have seen it.  
               
              "Many have said that being able instantly to see differences
              between fat class and conformation has really helped them improve
            their understanding of selection.” 
            
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