15/06/07
              Cheese producing members of the British Cheese Board – an
                organisation funded by its members and the MDC - scooped a record
                number of awards at this year’s Royal Bath and West Show
              (30th May – 2nd June 2006). 
              
              
              One of the highlights was BCB member Cricketer Farm, based near
                Bridgwater in Somerset, who was awarded The Mathews and Skalies
                Perpetual Challenge Cup as the overall champion cheese for their
                block Cheddar. 
                 
                This award was one of more than 93 awards secured by BCB members
                at the show in a year that saw a record number of entries. And
                it outstripped the 75 awards won by BCB members at the Bath and
                West Show in 2006. 
A further 11 special awards were secured by BCB members including Denhay Farms,
Alvis Brothers and Wensleydale Dairy Products. 
              “BCB members had a very high profile at the show this
                year,” says Board secretary Nigel White. “The BCB
                stand gave out samples of members’ cheese to visitors so
                they had a chance to try the different cheeses. Many visitors
                then went to individual members’ stands to buy some of
                the cheeses. 
              “The overall success at the Bath and West demonstrates
                the benefit of BCB’s work in representing its members by
                promoting cheese and educating people in cheese through timely
                and relevant campaigns.” BCB has 38 members who collectively
                represented around half of all the hard and soft cheese made
                in Britain. 
                   
                “We have seen the consumption of British cheese increase
                by 2% to 3% in each of the past four years and the work of BCB
                has contributed to this success. MDC funding, which matches that
                given by members, has meant that the messages can be far-reaching
                and highly prominent,” adds Mr White. 
                   
                   
                The Milk Development Council (MDC) is a public body which was
                set up in 1994 (after the disbanding of the milk boards) to pick
                up essential services for dairy farmers that would not otherwise
                be provided. These services include the genetic evaluation of
                dairy breeding stock, research and development into better ways
                of producing milk, and the stimulation and development of the
                market for milk. 
                   
                The MDC is funded by a statutory levy on all milk sold off-farm,
                at the rate of 0.06p per litre. This provides an annual income
                of around £7m.  
                   
                The MDC’s current focus is on improving the profitability
            of dairy farming by focusing on three specific areas: 
              
                - Innovation
                  and consumer education to stimulate demand and create more
                value in the dairy ‘category’
 
                - Better supply chain
                  relationships that ensure farmers as well as processors and
                retailers can enjoy a sustainable share of the profits
 
                - Competitive
                  milk production to help farmers realise better margins in the
                  short term and increase their ability to compete in European
                markets in the long term.  
 
               
                  The MDC co-funds the industry’s nutritional and issues
                  management resource – The Dairy Council – with
                  the processors’ trade body Dairy UK.  
              Choose Cheese Roadshow to Turn Browsers into Buyers 
  Fabulous Food at the Great Yorkshire Show 
  Meet Creatures Great and Small at the Great Yorkshire Show 
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