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             29/03/07           
              Inclusion of a new multi-source magnesium concept in relevant
                products in its Maxcare Farm Minerals range improves palatability
                and availability at a time when effective supplementation is
              crucial, says Trouw Nutrition. 
              
              
            
                Maxcare Farm Minerals              
                 
                
              
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             The company’s Multi-Mag concept, which involves
              the blending of three separate magnesium sources to provide an
              optimum presentation of the mineral, is included in Maxcare Cattle
              Mag Phos and Maxcare Cattle Mag Plus products that are formulated
              for use at turnout and beyond. 
               
              “As anyone seeking to make best use of grazed grass will
              know, effective magnesium supplementation is critical in order
              to avoid potentially catastrophic conditions such as grass staggers,
              particularly in the spring,” says Trouw Nutrition’s
              mineral product manager Richard Slack. 
               
              “Some sources of this essential mineral are relatively unpalatable
              and can affect the uptake by cattle, but we have overcome what
              have been common problems by blending together different magnesium
              sources. Through this new concept, we are improving the availability
              of magnesium, and also ensuring that the equally important vitamins
              and other minerals included in these products are readily taken
              up.” 
               
              Trouw Nutrition first developed the multi-source blending concept
              for zinc and copper. Zinprex (three sources) and Cuprex 5 (five
              sources), are included in Maxcare Cattle Mag Phos and Maxcare Cattle
              Mag Plus to provide improved presentations of these minerals. Both
              specialist cattle grazing products also now include the organic
              selenium source Sel-Plex as well as the other essential minerals
              and vitamins required to supplement grass. 
               
              Re-formulation of the full Maxcare Farm Minerals range for 2007
              has included adjustment of iodine levels where appropriate to ensure
              all products comply with recent changes in the permitted levels
              in animal feeds. Maxcare Cattle Mag Phos and Maxcare Cattle Mag
              Plus are waterproofed free access minerals available in 25kg packs.
              The Maxcare Farm Minerals range for cattle includes a number of
              other specialist formulations for beef and dairy animals. 
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