15/08/06
A report by the Milk Development Council (MDC), requested by NFU Scotland
  and published on Monday, has for the first time provided an objective analysis
  of the possible consequences of a significant reduction in milk production
  by British dairy farmers, which has been called for by some processors. 
              
              The report, entitled “Routes to Profitability: Is reduced
                milk production the solution?”, concludes that there is
                no straightforward solution to the problem of low profitability
                of dairy farms caused by poor farm gate prices for milk. It emphasises
                that the only way in which production can be reduced is through
                further cuts in price. But reducing production would fail to
                deliver a higher or even stable milk price. Instead, dairy farmers
              would face further price volatility and uncertainty. 
              Reacting to the report, NFU Scotland Vice President Jim McLaren,
                said: 
              “I very much welcome the fact that for the first time
                we have an objective analysis of the effects of reducing milk
                production in Great Britain. The most important message I take
                from this report is that there is no simple answer to the problems
                facing dairy farmers. Reducing production is not the panacea
                that some would suggest. 
              “The report confirms that British dairy farmers are amongst
                the most efficient in Europe, and that there is therefore no
                reason for us to concede any part of the market to our competitors.
                It also shows that, even if we stopped producing milk to make
                into butter, milk powder and mild cheddar, the new milk price
                could be lower than today’s. And to stop producing these
                products altogether, we would have had to lose anywhere between
                20% and 45% of our dairy farmers, affecting not only the livelihoods
                of farming families but also many other rural businesses and
                significantly changing the landscape of the British countryside. 
              “The report suggests that rather than looking at reducing
                production, it would be more productive for the industry to focus
                upon alternative strategies. These include improving efficiency
                throughout the supply chain, adding value through innovation
                and renegotiating contracts that focus on these objectives. 
              “The report lays down a challenge to the whole industry
                to focus on these areas. British dairy farmers are among the
                most efficient in Europe but we’re not saying we’re
                perfect. The world doesn’t owe us a living and we are all
                obliged to look at every cost and strive to remain an efficient
                industry. 
              “Likewise, the processing sector has a responsibility
                to continually look at innovation and branding and work with
                producers to drive the industry forward. It is this, combined
                with a more transparent supply chain, which I believe will keep
                dairying alive.” 
              
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