For the first time, agricultural equipment industry leader Case IH will share the spotlight with Ferrari at two Formula One racing events in North America this summer.

Ferrari team cars will feature prominent Case IH decals during the Canadian Grand Prix in Montreal, June 25; and the U.S. Grand Prix in Indianapolis, July 2.

"This is a great opportunity for Case IH to share the global stage with world-renowned Ferrari," says Mario Ferla, president, Case IH. "Both are famous for their powerful products and their signature red colour, as well as for setting a standard of excellence in their respective industries.

"We are delighted that Fiat, Ferrari's majority owner, has, for the first time, allowed its logo to be replaced on the Prancing Horse's Formula One cars. This sends a strong message about the importance of Case IH, also a member of Fiat Group," Mr Ferla notes.

The Ferrari team is led by Michael Schumacher, the seven-time world drivers' champion, and Felipe Massa. The Ferrari Formula One team has won a record 14 Constructors' Championships, including six consecutive titles during 1999-2004.

"Since the Ferrari brand and Formula One racing team have long traditions of distinction, it's fitting that Case IH - with its own proud heritage - will be a part of the 2006 Grand Prix season," Mr Ferla says.

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