ALMOST a million French consumers and traders will be targeted as future customers when the English Beef and Lamb Executive (EBLEX) makes its mark at the giant SIA food and agriculture show in Paris.

A stand set up by the Executive will promote the best of home-produced beef and lamb along with a show of live sheep and beef and sheep genetics.

With the expected relaxation of export controls in Spring, the spotlight will also be thrown on to beef in preparation for the restarting of trade between England and France.

Peter Hardwick, EBLEX International Manager, said: “SIA is a really worthwhile show for us - it attracts enormous interest from both the French public and from buyers in the country.

“It also has visits from both the French President and Prime Minister and generates a lot of good publicity within France.

“Over the Show’s nine days it normally attracts around 800,000 visitors - which is a significant crowd for a show like this.”

The EBLEX stand at SIA, in Hall 1, is numbered C14. The Show runs from February 25 to March 5 and further information for exporters is available from Luci Robinson on 01908 844370.

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