21/03/05 
            IF DAIRY farmers want to see an increase in the pence per litre
              they get for their milk, they'll have to look for help from Europe
            warns NFU North West Dairy Board Chairman - Ray Brown. 
            Mr Brown has told NFU members that he wants the national NFU Dairy
              Board to liaise with equivalent organisations throughout Europe
              before more north west dairy farmers are put out of business due
              to the ever decreasing amount they are paid for their milk. This
              especially applies to milk into cheese. 
            "Even if all of the processors in the UK worked together
              independently and managed to push the market for milk upwards nothing
              would be achieved in the long term," said Mr Brown who keeps
              a herd of pedigree Holstein milking cows on his 500 acre farm in
              Holmes Chapel, Cheshire. 
            "The supermarkets would not stand for it and would simply
              find a way to get cheaper imports of milk from the continent. Something
              I believe the British consumer does not want to see happen because
              it would not be to their long term benefit." 
            Mr Brown believes the solution is to work closer with European
              dairy farmers in order for the industry to pull a bit of power
              back from the major supermarket chains. 
            "We sometimes forget in this country that a lot of our European
              neighbours suffer similar problems in regards to milk price. Companies
              like Wal-mart (who own Asda) are global so we have to challenge
              them as a European force and not just a British one. 
            "If we stand together as Europeans we can be represented
              by EU Trade Commissioner Peter Mandelson and he can then urge the
              World Trade Organisation to protect our market. But we have to
              do this as Europeans. There is no way we could do this as a single
              British entity. 
            "Therefore, I believe it's vitally important that our new
              European allies are secured very quickly." 
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